Case Studies
Lots of non-profits are using Google Earth to tell their stories. You can read here about some specific groups'
goals, challenges and best practices, and the overall impact of visualizing their work in Google Earth.
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Organization: UC Santa Cruz Dept. of Ecology & the White Mountain Research Station
Project: Ecological Research on the Ancient Bristlecone Pines
Goal: Expedite field research and facilitate data sharing
Category: Environment & Science
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We use Google Earth on a daily basis while conducting field research on earth's
most ancient trees, the bristlecone pines. Our KML provides an educational tour
of the bristlecone ecosystem and demonstrates how Google Earth can be a powerful tool for scientists.
Learn more.
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Organization: Evolutionarily Distinct and Globally Endangered (EDGE) program of The Zoological Society of London.
Project: To ensure every endangered species in the Top 100 EDGE Mammals receives conservation attention within the next 5 years.
Goal: Draw public attention to the world's top endangered species.
Category: Environment & Science
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By using Google Earth to highlight the the world's most Evolutionarily Distinct and Globally Endangered (EDGE) species, we hope to bring the species locations to life, and to create an interesting presentation that will engage users in the work to preserve them.
Learn more.
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Organization: United Nations Environment Programme
Project: Atlas of Our Changing Environment
Goal: Draw world attention to critical environmental hotspots
Category: Environment & Science
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Our KML has highlighted the environmental issues of the world and has reached
millions of internet users around the globe. Learn more.
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Organization: U.S. Holocaust Memorial Museum
Project: Crisis in Darfur
Goal: Illuminate the genocide against the people of Darfur
Category: Current Affairs
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Crisis in Darfur is an unprecedented effort by the U.S. Holocaust Museum and Google to
illuminate the genocide against the people of Darfur. Learn more.
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Organization: Appalachian Voices
Project: Appalachian Mountaintop Removal
Goal: Show the impact of mountaintop removal coal mining
Category: Environment & Science
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We used to take reporters and decision-makers on day-long tours, first flying over the
coal fields and then driving through coal field communities to hear first-hand accounts
from local residents. Thanks to Google Earth, a good approximation of that tour is now
accessible to anyone with a computer and a high-speed internet connection. Learn more.
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Organization: Neighbors Against Irresponsible Logging
Project: Redwoods Conservation Community Action
Goal: Educate the local community about a Santa Cruz Mountain logging proposal.
Category: Environment & Science
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Our Google Earth visualization of the SJWC logging proposal has helped to educate the public, media, policy-makers and government agencies about serious issues in the plan, and ultimately aided in stopping the plan. Learn more.
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Organization: Jane Goodall Institute
Project: Gombe Chimpanzee Blog
Goal: Bring potential donors to the places we work
Category: Environment & Science
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Google Earth gave us a canvas to tell the stories of our researchers and conservationists -
to vividly show, rather than explain, the disappearing habitats and the effects of poverty,
irresponsible logging and unsustainable farming. Learn more.
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Organization: Jane Goodall Institute
Project: Conservation of the Greater Gombe Ecosystem
Goal: Engage diverse stakeholders in conservation projects
Category: Environment & Science
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Google Earth allows us to engage local communities, scientists and government
authorities in a participatory and transparent conservation dialog.
Learn more.
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Organization: Sierra Club
Project: Alaska National Wildlife Refuge
Goal: Protect the Arctic National Wildlife Refuge from oil and gas drilling
Category: Environment & Science
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Google Earth, we felt, could help us show – not just tell –
people what was at stake in this remote locale. Learn more.
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